Kerastase Blond Absolu Bain Ultra-Violet Anti-Brass Purple Shampoo supports the appearance of stronger, healthier-looking hair over time. Neutralize unwanted brassiness and enhance the vibrancy of blonde, highlighted, or gray hair with a deeply pigmented purple shampoo. This ultra-violet formula helps maintain a cool, bright tone while gently cleansing and nourishing strands. The lightweight texture removes buildup and excess oil without stripping essential moisture, leaving hair feeling fresh, soft, and luminous. Designed for regular use, it helps keep blonde shades looking salon-fresh while maintaining a smooth, silky finish.